Let’s face it, with all the viable options and a huge selection of companies probably offering the same type of service or product as your business, it is not enough to offer high-quality products and services. They can buy from you (even repeatedly at some point) but if you want your customers to be loyal and remain loyal, you should find ways to engage with your customers in between visits to your business.

Business must strive to have an emotional connection. Research shows that customers give more business to companies they feel emotionally connected to [1]. “When customers believe they are getting more out of a business, they give more to it.”

When a customer trusts you, they advocate for your brand. This is not only immensely important for your business (and also emotionally satisfying), but also cuts out some of the work for you and your team since the customer does some of the heavy liftings in terms of advertising and marketing. There is no better ad than word of mouth. Why do you think celebrity endorsements work so well?

So how can ramp up your customer engagement level? Here are 5 ways:

Ask for direct feedback
With the advent of social media and a gaggle of review sites available for customers to rant or rave about a business, you have zero control over how to handle customer feedback. Encourage your customers to give you direct feedback instead of going straight to social media or a review site. This would be truly instrumental to you and you could have a better handle on the conversation. It is also a chance to personalize your customer engagement.

Respond to online reviews
Most customers will bypass direct feedback, so give them a strong incentive to do so. However, if you can’t, then try to respond to their online comments. Thank those who praise your business or write positive reviews, try to resolve the complaints of those who have given you negative feedback. More than half the time, complaining customers will do business again of you were able to resolve their issues.

Put the spotlight on your customers
Write about event attendees, customer feedback, or feature testimonials. People love hearing/ reading about themselves. They will feel part of the business and will feel more engaged.

Make your business accessible
Make sure your customers can reach you on different channels: social media, email, chat, or good old-fashioned phone calls.

Have a loyalty program in place
Your VIP customers are your biggest asset. “Statistics show that the probability of selling to a current customer is 60-70 percent, while the probability of selling to a new prospect is 5-20 percent [2].”This is how valuable your best customers are. Know them, understand them, reward them.

How does your business take customer engagement to the next level? Share your best practices with us in the comments. Stay humble, hustle hard!

Written by Jaie O. The Help

References:
1. http://news.gallup.com/businessjournal/172637/why-customer-engagement-matters.aspx
2. https://blog.fivestars.com/whats-the-value-of-your-loyal-customers/

First of all, what is a Ketogenic Diet? A Ketogenic Diet or Keto Diet is a high fat, low carbohydrate, protein filled diet. It works on the premise that carbs are your main source of energy and by lowering your carb intake, your body taps into fat to use as fuel. This is done in a process called Ketosis.

“Ketosis is a normal metabolic process. When the body does not have enough glucose for energy, it burns stored fats instead; this results in a build-up of acids called ketones within the body.

Some people encourage ketosis by following a diet called the ketogenic or low-carb diet. The aim of the diet is to try and burn unwanted fat by forcing the body to rely on fat for energy, rather than carbohydrates [1].”

Many office workers have tried tweaking their work routine or adapting productivity hacks in order to improve their performance at work. One area that they can look into is adapting a diet that can improve concentration and productivity.

The main claim to fame of the Ketogenic Diet, aside from being a weightloss tool, is its ability to improve productivity. This is apparently brought about by the production of Ketone bodies which help improve cognitive performance [2].

Notice how sluggish and sleepy you feel after a huge meal? Too much carbs sends us into a food coma and makes our brain go fuzzy. But in a high fat diet such as the Keto Diet, “Ketones provide the brain with another source of energy and allow it to more efficiently process the extra glutamate into GABA.

So, by helping increase the production of GABA, ketones can then help decrease the amount of extra neurons that are firing in the brain and improve mental focus. This might even help reduce the present of anxiety and stress, which is beneficial for anyone [3].”

How do I get started?
The Keto Diet is pretty straightforward, consume high fat, moderate protein, and low carb meals. Sounds simple enough but could be a challenge to adapt since most office workers grab meals on the go. And these meals tend to be high carb – rice boxes, pasta meals, deli sandwiches and subs, burgers and fries, and the occasional doughnut and brownie. These are the easiest, most convenient, and readily available options for office workers. But with a little background information on what you can eat and what to avoid, you can adapt the Keto Diet seamlessly.

So what exactly can you eat?
Here are some examples of what you can eat on the Keto Diet:
● Healthy fats (butter, olive oil, ghee, coconut oil)
● Meats (including organ meat, yes to steak!)
● Eggs (the go – to of all Keto enthusiasts)
● Fish and seafood (oilier fish is better and fresh is always preferred to canned)
● Non- starchy veggies (avoid potatoes, green leafy veg is the way to go)
● Tea, black coffee, and zero carb drinks (avoid fruit juices and no soda)

Hopefully, this guide can provide a starting point for making tweaks in our diet. Watching what we eat could potentially help us office workers in the quest towards a more productive workday. Stay humble and hustle hard!

Written by Jaie O. The Help

References:
1. https://www.medicalnewstoday.com/articles/180858.php
2. http://diabetes.diabetesjournals.org/content/58/5/1237.full
3. https://www.perfectketo.com/use-ketogenic-diet-productivity-mental-performance/

I’ve written an article about what to ask potential candidates when you’re hiring. That article has some basic questions that can be tailored and added to in order to create a (hopefully) comprehensive set of questions that the hiring manager can use to help them choose the best job candidate.

It’s hard to be a hiring manager. The pressure and burden of making the call and hiring the best fit for your organization falls on your shoulders.

However, on the other side of the fence, lies the job candidate. It is equally hard to apply for a job. You know you have to put your best foot forward and be able to articulate how you are the best fit for the job post.

For candidates who are fresh out of school or have no previous job experience, their resumes won’t be able to speak for themselves. They would have to do a lot of convincing for them to be able to get the position. In this tough job market, even those who have prior experience would have a hard time securing a job. We need all the help we can get.

Here are 5 important things to consider when you have an interview lined up.

Don’t be late!
If you’re late, that won’t help much with first impressions. Punctuality is respect for other people’s time, so don’t keep your interviewer waiting. BUT…don’t come in too early either. Your interviewer might have plans and you coming in too early might distract them and make them anxious or even annoyed. 10 to 15 minutes should be the sweet spot.

Dress appropriately
Don’t spend a lot of money on a new wardrobe. Be creative and mix and match existing pieces. If you’re going to buy something, it might as well be a blazer. It’s an investment piece. Choose one in “power” colours such as navy blue or black. Those colours always go well with anything anyway. Speaking of colours, stay away from bold ones or shirts with loud distracting prints. And ladies, please be careful about the neckline of your clothes. Gentlemen, a v-neck sweater works as well if you don’t have a suit jacket or blazer yet. But don’t wear an ugly Christmas sweater.

Be sure you’re qualified for the job
You should hit at least 85% of the qualifications. Otherwise, you will be wasting yours and other people’s time.

Do some research
Don’t just do research on the job post you’re applying for, actually do a bit of research on the industry. This will signal to the hiring manager that you are serious about getting the post and building a career instead of just looking for a job. Some research pointers: get to know how the company started, what’s happening with the company and its industry now, and what’s in the pipeline. If answers aren’t available, those could be good questions to ask your interviewer. Most of the information would be available through the company website.

Don’t lie
Most people pad their resumes, but don’t lie. Especially not about your academic background. It only takes one call to confirm the validity of that information. Save yourself from embarrassment.

We’d love to hear your stories about your job interviews. Share them with us in the comments. Stay humble and hustle hard!

Written by Jaie O. The Help

Did you know that sitting for long periods of time is a risk factor for early death? But you already knew that, didn’t you? Not to scare you or anything, but new studies show that no matter how much you exercise, staying sedentary for too long can be a huge health risk [1]. According to this article from CNN “There’s a direct relationship between time spent sitting and your risk of early mortality of any cause, researchers said, based on a study of nearly 8,000 adults. As your total sitting time increases, so does your risk of an early death” [2].

Sitting for too long can cause a multitude of problems [3].

Here are some examples:

● Organ damage to your heart, pancreas, and colon.
● Digestive problems
● Decrease in brain function
● Posture problems like a strained neck or tight shoulders, not to mention back problems.
● Increased rate of muscle degeneration
● Leg disorders such as the appearance of varicose veins and weak bones.

So how do you reduce your mortality risk if you are an office worker who sits at a desk for eight hours a day, 5 days a week? The trick is to get out of that chair every 30 consecutive minutes of sitting.

Stand up! Move around! Set your timer and take a movement break every 30 minutes. Use an online timer like Toggl. There are nice and easy to use online timers that can help you with this. Check out this list here [4].

Here are other ways to get some movement into your day:
● Instead of sending an email, walk to your co-worker’s cubicle and tell them instead what you would have written.
● Take the stairs instead of the elevator.
● Ride a bike to work.
● If riding a bike is not feasible, park your car further away from the entrance to get in a couple more steps.
● Try using a standing desk (my favorite).

What is a standing desk?
A standing desk is basically a desk that allows you to work while standing up. You can create your own standing desk setup by placing elevators, such as boxes or a laptop stand on your desk to elevate your laptop or keyboard and monitor/s.

I’m lucky to have a desk that has an elevated shelf attached to the side, which is just the perfect height for creating my own standing desk set-up. I alternate between using my usual desk setup and then using my standing desk. I started using it when my back was beginning to give me problems. Too much sitting had me hunched over with really bad posture. The standing desk improved my posture and reduced the pain in my lower back. It also reduced my neck pain since we tend to slide our heads forward when we hunch.

Some studies also show that aside from reducing health risk like the ones I previously mentioned, standing desks can also boost productivity and improve your mood and energy levels. So, go ahead and try it! See for yourself if it really does work wonders. If you have any experience using a standing desk, we’d love to hear about them in the comments. Stay humble and hustle hard.

Written by Jaie O. The Help

References:
1. http://annals.org/aim/article-abstract/2653704/patterns-sedentary-behavior-mortality-u-s-middle-aged-older-adults
2. https://edition.cnn.com/2017/09/11/health/sitting-increases-risk-of-death-study/index.html
3. https://fitness.mercola.com/sites/fitness/archive/2015/05/08/sitting-too-long.aspx
4. https://blog.toggl.com/top-5-best-free-online-work-timers/