Marketing involves two important features – focus on clients and creating a formula containing the product, its price, and selling point. Selling or promoting products and services are, perhaps, the most difficult aspect of any business. Its been said that marketing is the foundation of a successful enterprise. An example is Facebook. It is focused on clients plus its formula of connection (product), cost free (price), and the blend of connection and no cost to users (selling point) resonated worldwide.

The marketing of a business takes creativity and hard work. In the virtual industry, administrative specialists may partner with another virtual company specializing in legal documentation thus complementing one another services. Dialogue and careful planning can make the partnership increase client base for both as doors open to similar markets.

Marketing could be done by launching a service or conducting a webinar to generate new business. Offering a discounted service such as editing for new clients allows a foot in the door for future work. Even without the promise of future work, referrals can come from a good relationship with current clients.

Because marketing is basically a persuasive undertaking, traditional and interactive methods are applied. Traditional would mean the use of brochures while interactive refers to social media. Everyone has become familiar with the use of Facebook, Twitter, and Instagram, allowing businesses a better reach to many audience types.

Perhaps the more important aspect of marketing comes from employees talking about company products to their online network such as professional organizations. Seasonal campaigns can be effective. For example, a month’s service free of charge in exchange for two months of paid work could very well entice clients. In this scenario efficient and punctual delivery of contracted work is crucial.

Noting that marketing does not produce overnight results, companies must plan on sustainable activities. One way is to try a mix of ideas like advertising on Facebook and blogging about the company’s product until a certain combination brings in results. Impact happens when a marketing plan is both persistent and constant in engaging its audience, i.e. prospective clients, getting the desired results in the long term.

Written by Yoli P. – The Help